Restoring Color, Coverage & Confidence
"Do yourself a favor, if you're second guessing yourself... DON'T. This purple shampoo is hands down the best I've used...I'd give it 6 STARS if I could!"
~ Ash, GBG Purple Shampoo Fanatic
GBG Purple Shampoo & Conditioner
Our Purple Shampoo & Conditioner are the stars around which the Color Correction Collection revolves! With GBG Purple Products, you'll reap all the benefits, quality, and safety of salon toning - in the comfort of your own home, and at a fraction of the cost! In just 4-8 minutes once a week, our celebrity stylist-created formulas will eliminate brassy undertones in your blonde, grey, silver, or white hair while hydrating, restoring, and protecting locks from heat styling, future UV damage, and yellowing. The result? A healthier, shinier, beautifully bright finish that gets you back to gorgeous!
100% Risk-Free Money Back Guarantee
Our Purple Shampoo & Conditioner are the stars around which the Color Correction Collection revolves! With GBG Purple Products, you'll reap all the benefits, quality, and safety of salon toning - in the comfort of your own home, and at a fraction of the cost! In just 4-8 minutes once a week, our celebrity stylist-created formulas will eliminate brassy undertones in your blonde, grey, silver, or white hair while hydrating, restoring, and protecting locks from heat styling, future UV damage, and yellowing. The result? A healthier, shinier, beautifully bright finish that gets you back to gorgeous!
Selective Toning Technology
ADJUSTS ONLY BLONDES, GREYS, AND WHITES.
GBG Selective Color Adjustment Technology tones lighter strands to icy perfection while leaving darker colors intact, making it an ideal choice for a brighter balayage tip, or cooler highlights on a darker base.
Natural, Colored, Bleached
GBG BRIGHTENS & PROTECTS THEM ALL.
Natural or bleached, platinum or ash…whether you’re looking for a bolder blonde, a more stunning silver, or a more wondrous white, GBG Purple Shampoo & Conditioner deliver!
Bright. Healthy. Gorgeous.
BANISH BRASSY UNDERTONES & ENHANCE TEXTURE IN JUST 4-8 MINUTES A WEEK.
Before you get started, please note: While a patch test certainly isn’t required, it may be a good idea if this is your first-ever experience with purple products...best to err on the side of caution if this is totally new to you!
SHAMPOO: Apply to wet hair evenly and thoroughly, from root to tip; leave in place for 2-5 minutes, then add a touch more water, work into a good lather, and rinse well. (Pro Tip: We recommend starting with 2-3 minutes, and working your way up with each wash as necessary to achieve the desired result.)
CONDITIONER: Apply Purple Conditioner to wet hair, saturating evenly and thoroughly from root-to-tip; leave in place for an additional 2-3 minutes before rinsing thoroughly and styling as usual.
We recommend using GBG Purple Shampoo & Conditioner once a week to help keep your blonde brighter and your salon bill lighter!
STYLIST CREATED
FAST ACTING
HYDRATES & SHINES
SAFE & EFFECTIVE
What are people saying about GBG Purple Shampoo & Conditioner?
★ ★ ★ ★ ★
“This product helps blend my “growing out” roots with my color treated hair after cutting off 66% of length into short layers. GBG leaves my hair soft and easy to style, and am happy that it's turned down the brassiness. Will continue using this Purple Shampoo even after I have all color treated hair cut off. It has a slight fragrance that does not linger.”
- Hillary, Verified Buyer
★ ★ ★ ★
“My hair tends to go from virtually no color platinum blonde to yellow very quickly. This shampoo helps a lot, you just need to let it sit for a couple minutes before rinsing. Keeps it looking fresh even for the lightest hair colors! Unfortunately your hair will feel a little stiff after rinsing the shampoo, but don't worry...paired with the conditioner, it's just fine!”
- Elizabeth, Verified Buyer
★ ★ ★ ★ ★
“This stuff works instantly on my hair. My hair is dark but I have a few bleached strands that become orange with time so this tones the color down to what it initially when I first got my hair done. It works on the first try, smells nice and doesn't dry my hair.”
- A., Verified Buyer
★ ★ ★ ★ ★
“I have been using the Purple Conditioner during the pandemic after highlighting my own hair. I like how my self-color turned out, but I was worried it was a bit brassy. This purple conditioner really mellowed the brassiness. It has also really improved the condition of my hair, specifically frizz.”
- Tammy, Verified Buyer